Comp set (competitive set)
- A comp set is the group of nearby, similar listings you benchmark against — same area, sleeps count, quality tier — used to judge your pricing and occupancy.
- Category: Revenue
Building an honest one
Pick 5–15 listings a guest would genuinely consider instead of yours. Matching on location and capacity but ignoring quality tier is the classic mistake — a designer loft and a dated flat aren't competitors at any price.
Using it
If your occupancy trails the comp set, price or presentation is off. If you're full months out while they aren't, you're underpriced.
Part of the Stays short-term rental glossary.
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