ADR (average daily rate)
- ADR is your average earned price per booked night: total nightly revenue divided by nights sold. It measures price, not how often you're booked.
- Category: Revenue
How to read it
A rising ADR with stable occupancy means genuine pricing power. A rising ADR with collapsing occupancy usually means you've overpriced — total revenue is what settles the argument.
ADR vs RevPAR
ADR ignores empty nights. RevPAR (revenue per available night) combines price and occupancy into one number, which is why revenue managers prefer it.
Part of the Stays short-term rental glossary.
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