Occupancy rate
- Occupancy rate is the share of available nights that are actually booked — 20 booked nights in a 30-night month is 67% occupancy.
- Category: Revenue
What "good" looks like
It varies wildly by market and season: 90%+ in a city apartment can coexist with 50% being excellent in a 12-week beach market. Compare against your local comp set, not global averages.
The lever most hosts miss
Response speed and multi-channel distribution typically move occupancy more than photo tweaks — a listing invisible on half the OTAs starts every month at a handicap.
Part of the Stays short-term rental glossary.
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