Base price
- The base price is your reference nightly rate — what a normal, mid-demand night should earn — from which dynamic pricing moves up or down.
- Category: Pricing
Setting it
Anchor it to your comp set's typical mid-week rate, not to your costs or hopes. Every other pricing rule (weekend multipliers, seasonal shifts) compounds from this number.
A common error
Setting the base at peak-season level and wondering why winter never books. The base should be the middle of your year, not the top.
Part of the Stays short-term rental glossary.
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