Glossary · Listing

Listing description

Listing description · definition
  • The listing description is the written sales copy of your property page — headline, summary and space details — written to convert searchers and set accurate expectations.
  • Category: Listing

The two jobs

Win the click (headline + first lines carry the unique hook: the view, the location, the hot tub) and prevent the bad review (say what it is't: third floor, no lift — surprises cost stars).

Channel rules differ

Each OTA has its own length limits, formatting and content policies; the same property needs channel-adapted copy, which is why multi-channel listing creation is genuine work.

Part of the Stays short-term rental glossary.

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